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image generation
design

Adobe Firefly vs DALL-E

A detailed side-by-side comparison to help you choose.

Adobe Firefly

Adobe's family of generative AI models for images, vectors, and video built for commercial safe use

8.0Excellent

DALL-E

OpenAI's image generation model accessible via ChatGPT and API

7.5Very Good

Our verdict

We recommend Adobe Firefly

Adobe Firefly edges ahead with stronger scores in key areas.

Feature Comparison

FeatureAdobe FireflyDALL-E
API Access
Plugins / Extensions
Image Generation
Code Execution
File Upload
Web Search
Max Context Window
N/A
N/A

Pricing Comparison

TierAdobe FireflyDALL-E
Free
Free

Limited daily generations (refresh daily); standard features deduct credits

$20

Image generation included with ChatGPT Plus subscription

Standard
$9.99

2,000 premium generative credits/mo, unlimited standard generations; up to 20 5-sec videos

Free

Pay-as-you-go ~$0.005-$0.25 per image by model & quality; DALL-E 2/3 removed from API (May 2026)

Pro
$19.99

4,000 premium generative credits/mo; adds Adobe Express Premium + Photoshop web/mobile; up to 40 videos

—
Pro Plus
$49.99

10,000 premium generative credits/mo; up to 100 videos, 33 min translation; 30% first-year discount

—
Premium
$199.99

50,000 premium generative credits/mo; unlimited select video models, up to 166 min translation; 30% first-year discount

—

Score Breakdown

DimensionAdobe FireflyDALL-E
Ease of Use8.09.0
Features9.07.0
Value for Money7.07.0
Support8.07.0
Overall8.07.5

Pros & Cons

Adobe Firefly

Pros

  • +Commercially safe outputs — trained on licensed Adobe Stock images
  • +Deep integration with Photoshop, Illustrator, and Premiere Pro
  • +Generative Fill and Expand features are best-in-class
  • +Consistent brand-safe image generation for enterprises

Cons

  • −Standalone plan credits are limited and expensive per generation
  • −Best value only when bundled with Creative Cloud subscription
  • −Artistic style range narrower than Midjourney

DALL-E

Pros

  • +Seamlessly integrated into ChatGPT Plus subscription
  • +Excellent at understanding natural language prompts
  • +Strong API access for developers building image apps
  • +Good at realistic and photographic styles

Cons

  • −Image quality not as artistic as Midjourney
  • −Limited control over fine-grained image details
  • −API costs add up at scale

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