Semrush
Comprehensive SEO and digital marketing platform for keyword research and competitor analysis
Semrush scores 7.75/10 overall in our independent testing. It's best for SEO professionals, digital marketing agencies, enterprise marketers. It offers a free plan (Free), with paid plans starting at $139/monthly (SEO).
Pricing & features last verified 21 Sep 2026
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Score Breakdown
Semrush Pricing
Free
1 demo project, 10 reports/day, AI visibility features
SEO
5 websites, 500 keywords, position tracking, site audit; $117.33/mo billed annually
Starter
5 websites, 500 keywords, optimization & competitor tools, MCP access, 50 AI prompts/day; $165.17/mo billed annually
Pro+
15 websites, 1,500 keywords, historical data, content optimization, 100 AI prompts/day; $248.17/mo billed annually
Advanced
40 websites, 5,000 keywords, API access, share of voice, 200 AI prompts/day; $455.67/mo billed annually
Pros
- +Most comprehensive SEO toolset on the market
- +Massive keyword and backlink database with 26B+ keywords
- +Excellent competitive analysis and market research tools
- +Content marketing suite with SEO writing assistant
- +Site audit tool identifies technical SEO issues quickly
Cons
- −Very expensive — Pro plan starts at $140/month
- −Steep learning curve with overwhelming number of features
- −Free tier is severely limited for meaningful research
- −Data can differ from Google Search Console in some cases
Best For
Frequently asked questions
What is Semrush?
Comprehensive SEO and digital marketing platform for keyword research and competitor analysis. In our testing it scores 7.75/10 overall.
How much does Semrush cost?
Semrush offers a free plan (Free). Paid plans start at $139/monthly (SEO).
Is Semrush worth it?
Semrush scores 7.75/10 overall in our testing, including 10/10 for features and 6/10 for value for money. It is best for SEO professionals, digital marketing agencies, enterprise marketers.
What are the best alternatives to Semrush?
Surfer SEO (7.5/10) is the top-rated alternative in our catalog. See the full ranking on our Semrush alternatives page.
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